About Us

For those not familiar with the word "Gruene" some translation may be in order. "Gruene" is simply the German word for "green" and is pronounced the same as it is in English, at least in this neck of the woods. Gruene is also a spirited district within the city limits of New Braunfels, Texas, in a region known as The Hill Country. The magical charm of this locale gave rise to Gruene Witch Apothecary.

Our desire to find organic and affordable skin care products led us to begin creating formulas for our own personal use. Eventually we shared our creations with family and friends and soon found they loved them too, often claiming our products were more nourishing and effective than those purchased elsewhere.

We strive to use only natural, certified organic and plant-based ingredients whenever possible, and we make efforts to ensure our ingredients are sustainably sourced. Our products are also free of parabens, paraffin, petrolatum, propylene glycol, phthalates, sulfates, silicone, and synthetic colors or dyes. Your health is our #1 priority!

Our lotions and potions are intended to enliven your senses while nourishing and revitalizing your body and soul, and they are packaged with great care and respect for the world in which we live. With that said, please be “gruene” and reuse or recycle our product containers.

With our ample selection of enticing flavors and scents you're sure to find several products to suit your every desire.

Paula & David Burck ~ Owners & Herbalists